As Creative Services and Fan Engagement Coordinator for Hillsdale College’s Athletic Department, I was challenged to expand my creative vision. Sports graphic design encouraged me to think outside of the box. Everyday, I strategized how to combine design elements with the goal of piecing together an engaging, striking, cohesive, and shareable graphic that showcased our athletes’ personality, strength, and skill on the playing field.
My goal in this position was to create a variety of sports graphics that successfully reach our target audience and cohesively exhibit the Charger Athletics brand identity. In such a digital age, the effective usage of sports media through graphic design is crucial to maintaining, expanding and elevating sports programs. Through my creative and eye-catching designs I am able to offer our fanbase a powerful digital experience of Charger Athletics.